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BOOK SUMMARY :

The social psychology of consumer behaviour illuminates an area of intense academic and wider interest bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour core themes include information processing and social cognition communication processes attitude models emotion how do consumers process information how do they make choices and decisions how are decisions translated into actions of consumption how can marketing influence and respond to consumers the social psychology of consumer behaviour illuminates an area of intense academic and wider interest the social psychology of consumer behaviour applying social psychologyclick her to downl0ad httptotal27comreadbook0335207227the social psychology of consumer behaviour illuminates an area of intense academic and wider interest bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour core themes include information processing and social cognition communication processes attitude models emotion the social psychology of consumer behaviour richard p bagozzi zeynep grhan canli joseph r priester open university press 2002 business and economics 222 pages

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